Ugandan Website owners seem not to look seriously at their SEO atall, as well as usability of their site. And most especially in the area of Tourism end up doing Keyword stuffing and believe me or not they will end up in punishment. So what is the remedy?
Googlebot continues to get smarter with each passing day. SEO is now being revitalized. Google is launching one update after another, to differentiate between the good and the bad. Ad-heavy websites are already on Google's radar. Link networks or blog networks are being targeted. And therersquo;s yet another in the pipeline, that aims at punishing overly SEO'ed sites.
Under such circumstances, it becomes quite difficult to define what SEO is. Is SEO about building plenty of links? Is SEO about using appropriate keyword density in the content body? Is SEO about getting social? This unfortunately in Uganda is what site owners consider as SEO which is very wrong and frustrating. I think SEO is all about building proper, informative and relevant content which people tend to ignore.
Times are changing and so is SEO.
On-Page Optimization isn't Enough!
Today, ranking a website at the top of Google SERPs is not just about optimizing the on-page elements. Repeating keywords in the meta tags doesn't help you anymore. Manipulating anchor text is no more a good SEO practice. And if you get obsessed about SEO, you might overdo it as well. But beware Google is planning to smack those sites that are over-optimized.
So, how do you rank a site at the top of Google search results?
Webmasters and publishers all across the world are worried. SEO agencies are confused what route they should take to help clients fulfill their online goals. They are now starting to understand that SEO is not just about getting higher search rankings in Google. SEO is a lot more!
Don't Try to Outmaneuver Algorithms
Don't rush. Don't try to beat out search algorithms. It doesn't work anymore. One single Google algorithmic update can send your site straight to hell (as it's happened to a lot of sites in the recent past). Instead of getting obsessed about SEO or focusing too much on on-page optimization, you should concentrate on building high quality sites. Building a superior quality website (which in turn builds trust) is the only way to prove yourself better than your competitors. In fact, you should create a site that deserves to rank at the top of search results.
Google seeks to destroy spam. You must have noticed all the recent Google search ranking and Panda updates. Spam detection by Google only seems to improve month after month. There's a lot more to come. At the same time, the SEO industry is getting more and more competitive. If you don't act in time, you might just be left by the side of the road.
It's About 'TRUST'
SEOs need to take an integrated approach towards SEO. On the other hand, small businesses should pay careful attention while choosing a SEO agency to work with. If you pick a bad SEO company, it won't only harm your site, but it'll badly impact your business as well.
Yes, 'trust' is the most powerful factor for ranking in Google. You need to focus on each single aspect of a website. Whether it's the design, the user-friendliness, the architecture or the content, you need to optimize all of them carefully to increase the trustworthiness of your site. The more trust you're able to build in all these fields, the higher rankings you can expect to achieve.
Are you working with the right SEO firm or agency? Please feel free to talk back in comments.