The Facebook News Feed is a place where people go to connect with friends and family and discover new content that is relevant for them. On Facebook, advertisers have a unique opportunity to be a part of this connection for Social Media Marketing, and reach their audience with stories and messaging that’s interesting and informational.
However, advertisers often yearn to go beyond the confines of the available ad unit to tell their stories. With the rise of mobile, many have attempted to share deeper brand stories and pointed acquisition messages. While that method works, the challenge is that many responsive mobile sites take too long to load or are not optimized for mobile. As a result, people get frustrated and abandon them, and advertisers lose out on opportunities to reach their audience.
Use fullscreen Canvas experiences to communicate your brand or product story with lightweight storytelling
Acquiring new Customers
Highlight features and benefits of your products / services by bringing your existing website landing pages content over to full screen Canvas, and drive conversions by leading interested people directly to your app or signup page
Inspiring mobile shopping
Communicate features and benefits of your product/service and drive online and offline sales
Canvas is a powerful tool that advertisers can use to nurture intent and lead customers seamlessly towards the path to conversion. It is a highly impactful, fullscreen mobile experience that is available across all ad formats. The platform allows you to combine videos, images, 360 content, and call-to-action buttons within a single unit to tell your acquisition message or brand story. Mobile viewers can swipe, tilt, and zoom through these customized ad experiences in the Facebook app.
When people click on the photo, video, carousel, slideshow, or collection within their mobile News Feed, Canvas opens up a rich, fullscreen experience inside of Facebook where they can interact with the content. The expansive real estate offered provides opportunities for people to see and explore more of your products.
The fullscreen Canvas experience provides a solution that pre-caches content, so it loads and displays almost instantly within Facebook, shortening the distance between the customer and your message.
Canvases are super-simple to create. Several options are available. You can use the lightweight templates available in Ads Manager or Power Editor. Upload your brand assets or use assets from your landing pages, add links and brand copy, and you would be ready to go. These templates are designed for specific objectives. Alternatively, you can create a customized Canvas using Canvas Builder via your Page's composer, Publishing Tools, Ads Manager, Power Editor, or API.
You can pair a Canvas experience with an image, video, slideshow, carousel, or collection to articulate your brand's story and products. Use templates for quick execution or leverage Canvas Builder for a fully customized solution.
Let’s take a look at How Canvas Can Support Your Business Objectives. Just get intouch with us for more details