Its estimated that 68% of customers who leave a company do so because they feel undervalued.
Customer service is a part of every business. We all have customers that we are trying to create great experiences for. Its estimated that 68% of customers who leave a company do so because they feel undervalued.
These are 10 tips that will easily show you how you can make your customers feel more valued and keep them coming back to your business.
10 Ways to Create a Positive Customer Experience
Before, during, and after the sale.We all know communication is an important aspect to a business’s success. Every one should do it, but as a business personnel, are going with every message that your customers are coming up with? For example, have you considered the message your customers are getting from your website before they even contact you? How customers are greeted when they call your offices and when they come to the offices?
You have to be so conscious of how you communicate before, during and after your engagements with customers because all communication will be considered when customers reflect on their experience with your business. Have you thought about your customer’s wants and needs and addressed those in your messages and interactions? This should be considered in order to create positive customer experience with in your company.
Find your customer service ability
From the start your company should showcase where your potential abilities lies and define what you can and cannot do better. Focus on what you are good at, find what makes your business different from your competitors and exploit it in your messaging. You cannot be everything to everyone, but you can be something to someone.
Show real customer appreciation
Do something that will surprise your customers unexpectedly this can be as simple as sending a handwritten thank you note or birthday card to customers. Offer a customer appreciation program for a month where your customers get a significant discount on your products or services. Think about how much more likely you are to go back to a company that does something unexpected for you; your customers are likely to feel the same way. This will consequently create a positive customer experience.
Focus on resolving problems quickly
Solve customer problems before they realize that they have them anticipate issues and have plans in place to solve problems quickly and keep your customers informed always. There is nothing worse than being unaware about problems as a customer. If you are proactive rather than reactive your customers will notice and appreciate your efforts. How you handle problems can weigh more in customer’s decision to continue using your company than the problem itself.
Make customer interaction simple and easy
Make interactions as easy as possible for the customer, depending on what industry you work in, it can be as simple as taking all forms of credit cards or having your contact information on your website in a highly visible place. This prevents the customer from being frightened before they contact you. These may seem unreal, but if you have ever tried to contact a company and struggled to find the information you needed, you know what I mean.
Encourage customer loyalty
Create a name that customers relate to, this will encourage customers to trust you and it will create a loyal customer base. You need to consider who you are targeting in the market and then you need to take that information into consideration as you start to develop your name and these two things should be done hand in hand. You will do better business and your customers will appreciate your business more than ever.
Empower the customer
Creating an online market place for customers to share stories can make them feel empowered and makes them feel like you are listening to their feedback. In addition to creating a positive customer experience it also gives you the opportunity to solve problems where necessary, promote milestones, and collect customer input. It will also create togetherness among customers that will promote discussion and increase the amount of time they spend with your name giving you more opportunities to engage with customers.
Understand your customers’ expectations
Research what your customer’s expectations are and deal with those expectations. You should already know what your customers are expecting from your products and services, but you should also be handling those expectations. You can set realistic expectations by controlling your messaging, don’t promise the world if you do not have the world to give. There is no better way to create a bad customer experience than not to meet their expectations.
10 Ways to Create a Positive Customer Experience
Customer centered is a phrase that many companies are using these days to show that they put their customers first. It is important that this is not just a hard phrase that is thrown around, but that your company follows through with it.
The customer should be your company culture and culture extends from how your staff is treated to every interaction with customers to every aspect of your business. When customers feel like you are working for them they will know that you always work by this culture.
Create a unified company culture
Make sure that when you hire people they have the same importance on your customers as you do. It will not make a difference if you put your customers first, but no one else in the company does. This starts at the top and continues down to everyone in the company. Everyone who is hired goes through training that addresses how employees should handle customer interactions.
Customer experience will take your organization to the next level of customer loyalty
These tips will help your company create positive experiences for your customers and this will dramatically affect your bottom line. Customer experiences are not only an aspect of your business, but also your business.
Social media networks have created a much faster way for customers to communicate their satisfaction or dissatisfaction with your company so you have to make every customer’s experience a positive one.